Core values in the design process

Part of the beauty about the design process is that it's flexible and adaptive per the context, needs, and goals of any product. Rather than talking through my design process here, let's talk about some of my core values while working through the process. If you're interested in my processes itself, please check out my work above.

Collaborating early

I don’t believe design should be siloed from other teams, nor do I believe in “throwing designs over the fence.” Aligning with my team on the design vision, goals, and priorities early and often helps us understand what can and can’t be done; builds trust amongst each other; and reduces overall stress.

Thinking big in brainstorms

… at first. When starting something new, it’s always good to start with getting all our ideas out there, even ones that may seem a bit extreme. Also, there is a lot of added value hearing from other disciplines to gain additional insight that I might overlook.

Working through interactions

This is my favorite part of the design process: making sure the overall flows, the interactions, the behaviors all come together. I start high-level by creating diagrams or paper prototypes, then I can dig deep by building prototypes myself or with a developer, all serving the purpose of user testing first then presenting to a larger group for discussion.

Understanding our users

I’m a user-centered designer; I put the needs of the user’s first in what I design. Either solo or with user researchers, we start learning about the user even before I open up Sketch. Depending on what I’m designing, I require usability tests to ensure the design passes certain criteria before I’d consider it done.

Who is Ashli?


Pronouns: they/them or she/her

I graduated from the University of Washington’s Human-Centered Design & Engineering undergraduate program in 2011 with a focus on Human-Computer Interaction. I built my foundation around the design process, design principles, interaction design, and user research.

Before I started my career as a user experience designer, I worked as a web developer and had a deep appreciation for well-designed products. One day when a design agency was presenting mock-ups, a light went off in my head and I asked myself: “Ashli, I have a degree in HCI. I love UX design. Why am I not doing that?” I made the switch to UX a few months later.

I have over seven years of professional experience as a user experience designer. I’ve worked with start-ups and large corporations, including Amazon and Microsoft, designing for different types of products for different types of platforms. I’ve learned to work with different product cycle methodologies, team structures, and types of deliverables.

On my free time, I love traveling around the world (especially Japan!) while carrying too much camera gear, playing sports, and hanging out with my corgi, Mochi. I’m also actively involved in the API LGBTQ community here in San Francisco.

Check out my resumé