I'm Ashlimarie Dong, currently designing user experiences for autonomous vehicles.

I push visions; not just pixels. Like many designers, I obsess about perfection even in the smallest pixel shifts, but I always try to get to the core of the problem first. And we all know how big some of these problems could be. As a user experience designer, I value a balance between designing for user needs and pushing innovative design.

What makes a good design process?

We all at least have a general understanding of a design process; generally speaking, we start with some sort of goal then we go on to ideate, prototype, and then repeat the process. Depending on the project itself, the specifics of the design process varies. With over six years working as a UX designer, I've learned to value a few key components that help make a good design process and can be applied anywhere.


Understanding our users and their needs are essential to making a successful product. I value working closely with user researchers throughout the design process, be it in early conceptual phases, or later phases of validating designs.


Aiming for a strong, scalable foundation ensures I’m designing for the primary use cases, as well being able to adapt as the product expands.


Let’s get those ideas out there; the earlier, the better. I often share ideas in lower-fidelity with some annotations; they’re quick, easy, and allow for people to understand the concept rather than getting into the details of how it looks.


Collaboration across teams is important; I don’t believe design should be siloed. Aligning with my team on vision, goals, and priorities early and often helps us understand what can and can’t be done, builds trust amongst each other, and reduces overall stress.