Internet of things in automotive


INRIX wanted to find ways to integrate traffic and car data into the Smart Home experience.

My Role

I worked primarily with internal business teams to understand INRIX’s business goals and other businesses’ needs. I used our app experience as a baseline for my designs, and presented my work frequently to the rest of the design team.


Discovering the user need for traffic information throughout their day was a challenge, and also ensuring the experience isn’t too invasive throughout their day.


  • Leveraged existing target audience personas to conduct informal internal interviews to understand how users go about their day. Researched traffic/drive features, and integrated that into the designs
  • Facilitated brainstorming session with design team to discover new features for personas
  • Worked with business team to create primary use cases
  • Sketched use cases and presented them to mobile team for feedback
  • Created unbranded designs that can be shared to different clients
  • Created clickthrough prototypes for the business team to share
  • Results

    My designs were shown during CES 2016 to other companies. Since then, these concepts and designs opened discussions externally regarding integrating INRIX with their products.

    ClientINRIXServicesBrainstorming, concept design, information architecture, user flows, wireframes, interface design, interaction

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