Real estate mobile apps for Realtor.com

Background information

In 2013 when Windows Surface was released, Realtor.com wanted to create an app for both Windows 8 and Windows Phone to ensure more of their users would benefit from using a native app rather than the web app.

My role

I worked with a senior UX designer to extend the use cases for this app for both the Windows 8 app and the Windows Phone app; she set the baseline for the overall design, and I created the UI and interaction specifications.

The process

When I first started working on this project with the senior UX designer, she already set up most of the foundation of the overall design. First, we talked about the current status, what the product goals are, who the target audience was, what needs to be done, and what deliverables we have so far.

After gathering the requirements, I looked through the use cases, sketched out the app information architecture to help identify the missing screens. Using her design structure and patterns as a baseline, I started to extend her designs for the features I worked on, including filters, and the different listing views.

After working on a few iterations by presenting my progress to the senior UX designer, I created redlines/specifications for key screens to handoff to our in-house developers. I also included interactions and intended behaviors as a separate document to reduce the amount of specifications shown on one screen.

Challenges

The list views were a challenge because I wasn’t quite sure what information potential homeowners wanted to see first. I examined the Realtor.com website to understand their own information architecture and values, and did a few different variants based on that. I then showed my work to other designers at my company to understand what information they’re looking for if they were buying a home, and to also understand which one is the most effective at communicating this information.

Results

Both the Windows 8 and Windows Phone app were successfully launched in the app store. By releasing this app, news articles reported that the extended mobile app coverage would help against its competitors in the online real estate space.

ClientRealtor.comServicesInformation architecture, Wireframes, Visual design, RedlinesYear2013Linkrealtor.com

Privacy Preference Center