Internet of things in automotive


INRIX wanted to find ways to integrate traffic and car data into the Smart Home experience.

My Role

I worked primarily with internal business teams to understand INRIX’s business goals and other businesses’ needs. I used our app experience as a baseline for my designs, and presented my work frequently to the rest of the design team.


Discovering the user need for traffic information throughout their day was a challenge, and also ensuring the experience isn’t too invasive throughout their day.


  • Leveraged existing target audience personas to conduct informal internal interviews to understand how users go about their day. Researched traffic/drive features, and integrated that into the designs
  • Facilitated brainstorming session with design team to discover new features for personas
  • Worked with business team to create primary use cases
  • Sketched use cases and presented them to mobile team for feedback
  • Created unbranded designs that can be shared to different clients
  • Created clickthrough prototypes for the business team to share
  • Results

    My designs were shown during CES 2016 to other companies. Since then, these concepts and designs opened discussions externally regarding integrating INRIX with their products.

    CompanyINRIXYear2015-2016Linkinrix.comApplied skillsBrainstorming, concept design, information architecture, user flows, wireframes, interface design, interaction design

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