INRIX wanted to further engage users within the INRIX Traffic App. There was little incentive for users to add incidents/traffic alerts to the roads, which caused gaps in information for everyone else. How do we encourage our users to contribute more?
The business requirements were fairly vague, leaving possibilities open-ended.
I worked on researching and structuring different potential features for the commmunity section.
The feature was launched on the INRIX Traffic App in late 2016. This was one of the first steps for users to become more aware of the other drivers using the app.
I wanted to investigate the ranking system and discover what else would motivate users to contribute more to the community.