Values
| Headline | Description | Subject |
| If you see an opportunity, take it | You have the power to impact not only products, but the company | Empowerment |
| Always collaborate | Listening and evolving together, helping and supporting each other for the sake of a collective goal; reciprocity | Collaboration |
| Don’t be afraid of failure | Embrace your curiosity and take risks early on in your design process | Discovery |
| Gain other perspectives | Seek opinions different than your own to gain insight on how others may perceive what you’re designing | Inclusivity |
| Dive deep | Become well-versed in what you’re investigating | Expertise |
| Be an advocate | Stand up for others | Advocacy |
| Embrace change | Change happens; adapt to these changes while maintaining your truths | Adapt |
Culture All-Stars
Leanne Pittsford
Leanne is the CEO and Founder of Lesbians Who Tech, the largest LGBTQ community of technologists in the world — committed to visibility, intersectionality, and changing the face of technology, with 40,000 non-binary, LGBTQ women, queer women of color (and our allies) in tech and more than 40+ city chapters worldwide.
| Behavior | Values theme |
| Advocate for LGBTQ+ in tech. | Advocacy and empowerment. |
| Entrepreneur; finding opportunities to increase visibility/awareness to underrepresented groups | Opportunity |
| Created a diverse, inclusive community | Inclusivity |
Jared Spool
Jared Spool is an American writer, researcher, speaker, educator, and an expert on the subjects of usability, software, design, and research. He is the founding principal of User Interface Engineering, a research, training, and consulting firm that specializes in website and product usability.
| Behavior | Values theme |
| Usability expert | Expertise |
| Evangelist for innovative methodologies | Advocate |
| Evolves with the trends | Adaptive |