Headline Description Subject
If you see an opportunity, take it You have the power to impact not only products, but the company Empowerment
Always collaborate Listening and evolving together, helping and supporting each other for the sake of a collective goal; reciprocity Collaboration
Don’t be afraid of failure Embrace your curiosity and take risks early on in your design process Discovery
Gain other perspectives Seek opinions different than your own to gain insight on how others may perceive what you’re designing Inclusivity
Dive deep Become well-versed in what you’re investigating Expertise
Be an advocate Stand up for others Advocacy
Embrace change Change happens; adapt to these changes while maintaining your truths Adapt


Culture All-Stars

Leanne Pittsford

Leanne is the CEO and Founder of Lesbians Who Tech, the largest LGBTQ community of technologists in the world — committed to visibility, intersectionality, and changing the face of technology, with 40,000 non-binary, LGBTQ women, queer women of color (and our allies) in tech and more than 40+ city chapters worldwide.

Behavior Values theme
Advocate for LGBTQ+ in tech. Advocacy and empowerment.
Entrepreneur; finding opportunities to increase visibility/awareness to underrepresented groups Opportunity
Created a diverse, inclusive community  Inclusivity

Jared Spool

Jared Spool is an American writer, researcher, speaker, educator, and an expert on the subjects of usability, software, design, and research. He is the founding principal of User Interface Engineering, a research, training, and consulting firm that specializes in website and product usability. 

Behavior Values theme
Usability expert Expertise
Evangelist for innovative methodologies Advocate
Evolves with the trends Adaptive