I was a front-end web developer for a small team building an engagement e-commerce platform from the ground-up. We took a unique approach to maintaining a customer experience online to browse and examine different diamonds, and maintain carry the experience to the storefront of examine it in-person.

Tech Stack

Ruby on Rails


May – August 2012


In 2012, Ritani was a small start-up company with a mission to build a unique engagement ring shopping experience taking people on the journey from the ecommerce website to the in-store experience.


The biggest challenge was that this experience was unlike many other e-commerce websites out there, and we pushed the technical boundaries with this website.


I focused on developing the user interface and interactions for the ecommerce website. I worked with the lead designer and design agency to maintain alignment with the design vision and the actual implementation.


Near the end of 2012, the Ritani ecommerce website was successfully launched, and was featured in the news including The New York Times, Forbes, and Fast Company.