Background & My Role

INRIX wanted to find ways of incorporating their traffic data into other services.

I worked primarily with internal business teams to understand INRIX’s business goals and other businesses’ needs. I used our app experience as a baseline for my designs, and presented my work frequently to the rest of the design team.


One of the biggest challenges was understanding when people typically view traffic reports during their day, and ensuring the experience isn’t invasive throughout their day.


  • Leveraged existing target audience personas to conduct informal internal interviews to understand how users go about their day. Researched traffic/drive features, and integrated that into the designs
  • Facilitated brainstorming session with design team to discover new features for personas
  • Worked with business team to create primary use cases
  • Sketched use cases and presented them to mobile team for feedback
  • Created unbranded designs that can be shared to different clients
  • Created clickthrough prototypes for the business team to share


My designs and prototypes were presented by solutions architects to a number of companies, and was publicly shown during 2016 CES. Since then, these concepts and designs opened discussions externally regarding integrating INRIX with their products.